Ever since the news of Myntra & Flipkart’s Merger has appeared (rumored), we can see very aggressive marketing by Myntra specially for their in-house brands like Roadster & HRX. Today morning we heard the news of Myntra signing Bollywood Super Star Ranveer Singh as its brand ambassador for Roadster (which we think is the biggest bollywood tie-up ever in Indian E-commerce as of now). This will surely help them in boosting up the brand value of their in-house brands (that’s where they have the maximum profit margins). Overall its a very nice approach by Myntra to capitalize on their in-house brands and create a strong hold in the market.
Then came the news of “Myntra Online Shopping Festival” For April 2014. They have launched a week long super online shopping sale where they are offering Upto 60% + Extra 38% Off Offers on Clothing, Footwear & Accessories across the website. They have also roped in Axis Bank for this festival and Axis Bank is offering Extra 10% Cash Back during this period.
Some of the major highlights of this online shopping festival are –
- Upto 60% + Extra 35% Off On Rs.1999 on Over 40,000+ products
- Extra 38% Off On T-Shirts, Tops & Kurtis, On buying 3 or more products. No Minimum Purchase (Its a Steal Deal)
- Extra 38% Off on Shoes On Minimum Purchase of Rs.2999
- Extra 38% Off on Casual Wear On Minimum Purchase of Rs.1999
You can check out all the deals at Myntra’s Online Shopping Festival Page Here (its an affiliate link)